NZ Artist Series THE PURPOSE, OUR APPROACH AND CONTENT

The Purpose 

 

• Create pure and simple content that inspires young artists, art lovers and collectors alike. 
• Record the artist and their work for posterity. 

• Give an opportunity to art lovers and collectors to associate their name with their favourite established NZ artist and are willing to make an important contribution to art in New Zealand by becoming a sponsor.

 

UNDER PROPOSAL: BARRY LETT 

Click on the image to watch teaser.

 Born in Hastings in 1940, Barry Lett studied art with Paul Olds in Wellington from 1961 to 1963 before attending Elam School of Fine Arts in 1964.
Barry’s first solo show was with Peter Webb Galleries in 1979 and he has exhibited regularly since then. To watch teaser(2:50min) , CLICK HERE.

The Approach 

 is realistic, showcasing artists in their own environment.

Natural, reflecting the reality. "Life as it is, people as they are".

 

 

 

 

 

The Content

The artists will introduce the viewer to their lives, their passions and drives, their challenges and successes, to the techniques and methods they use to create their work.

They will witness the evolution from a blank canvas or a piece of wood or metal to a piece of art. Here is a short version of a video we produced to be screened at Tauranga Art Gallery.

To watch teaser (4:37 min) CLICK HERE.

NZ Artist Series MEDIA

 Presentation 

 There are currently two versions of each video that we produce.

ON DVD

DVD for Schools, Libraries, Art Galleries and wherever there is an interest for building up a library covering NZ’s developing and ongoing art (culture, community).

 

EXAMPLE

JEFF THOMSON "Flower Bouquet" Media: Corrugated Iron DVD: length 16:30 minutes

Jeff Thomson, New Zealand artist, has made corrugated iron his signature, creating works of art such animals, birds, objects and people.

In this DVD, artist Jeff Thomson explains and demonstrates how he makes his unique corrugated metal Floral Bouquets.

From his original concept, gathering leaves in the bush, making silk screens, cutting out the shapes, applying corrugations, to the final assembly of the bouquets, we are with the artist every step of the way.

This video gives us a glimpse into the artist's mind - his inspiration, his techniques and his chosen materials. We see him busy in his own studio environment, producing the beautiful works that we normally only see completed and hanging on a gallery wall.

ONLINE SHORT CLIP 

up to 3.5 minutes clip will be published on Video sharing websites such as YouTube and Vimeo, on blogs, as well as on Social Media. To watch an example, CLICK HERE.

UNDER PROPOSAL 

We are discussing the creation of an online library and give subscriber access to teachers, students, libraries, art galleries and individuals.

NZ Artist Series ABOUT Tuatara Pictures

Tuatara Pictures 

is a niche video production company based in Auckland, with clients throughout New Zealand. Was established in 2007 and created more than 100 productions. Here is Tuatara’s YouTube Channel.


The videos produced here are carefully crafted to help New Zealand artists share with the world, aspects of the best of human nature with simplicity, realism and authenticity.

Tuatara Pictures is renowned for the power of the message that is achieving maximum audience impact.

Film festival winner, with "Can You Hear Me? Directed by: Camelia Petrus Director of Photography: Ian Baker.

 "I am writing to congratulate you for your submission „Can You Hear Me? ‟ and congratulate you on winning „Best Entry‟ in the Film Competition. It was an honour to screen your film…I wish you all the success in your future film making"
Chris McMaster, Chairman

Filming Technique

 

Interview with the artist, recording of incidentals and artist at work as well as in their daily routines.

Production Type 



Ian Baker, setting up to shoot interview with Jeff Thomson, in the artist’s studio.

Documentary. A nonfiction story of an artist and his/her work told through moving images and sound.

Editing Style

Straightforward. It involves the selection and combining of shots into sequences, and ultimately creating a finished motion picture which is an art of visual storytelling.

 

  

NZ Artist Series THE TEAM

Ian Baker Videographer and Researcher

 Ian Baker, Director of Photography for more than one hundred productions including: " Jeff Thomson, Flower Bouquet", "The Elms", "Can You Hear Me".

His work has taken him all over New Zealand and around the world working as a still photographer and photojournalist which is evident in his video and documentary film work today.

 Director of Photography. In charge of the entire image taking process. Ensures that the footage is technically and creatively of a high standard, is truthful, fair, entertaining and is relevant.

Researcher. Brings in information about the artists and their connections.

 

Camelia Petrus Director and Editor

Camelia Petrus, Director: "The Elms", "Can You Hear Me", "The Liberty of Being Me", "Jeff Thomson, the Corrugated Iron Artist" and many more video  productions.

Her background is in Journalism, Art and Psychology of communication. Aimed to inspire the viewer by the deep emotional engines that move people towards achieving excellence, despite their mental illness, the short film "Can You Hear Me?", directed by Camelia Petrus, won the 2008 Hamilton ‘Disability Pride’ film festival.

Director. Has the main responsibility for creating the overall vision of the documentary. Has art knowledge and experience and develops a real and close understanding of each artist.


Creates a draft with the interview questions.

Orchestrates footage to deeply engage audiences mind and emotions.

 
Producer. Prepares and is in charge of having all the production documents signed. Plans production, schedules and assign tasks. Keeps log of all footage shot on location.

Editor. Does the technical work of editing the programme.


Susan Battye Script Writer and Educational Researcher

Collaborative resource and project development in areas such as environmental education, performing arts, documentary drama and international education.
Playwriting for and with young people.
Development of qualifications and assessment materials.
Susan Battye is the Founder, researcher, writer, director and producer at Drama Magic, involved with historical and contemporary projects.


Writer. Polishes the interview questions and helps weave the story together.
Researcher. Collaborates with the Director and the DOP in identifying potential interview topics.
Editor Assistant: Thechnical Check and Quality Assessment
Checks facts and verifies that all predetermined ideas were included in the documentary.

Responsible for quality control at two postproduction stages.


Val Necsulescu Accountant

The role has overall responsibility for accurate financial management of all revenue and costs along with project financial analysis and presentation of statistical data to support the director in setting the strategic direction of the project.

NZ Artist Series Video Production Elements

Stages of Programme Making

Preproduction

Planning the entire process of creation of the programme, from concept to DVD

 

•Team assignment
•Concept development
•Research
•Story outlining
•Interview questions
•Arranging location assessment and interviews
•Shooting schedule

Production

Shooting and gathering all relevant images.

 

•Shooting video.
•Conducting interviews
•Capturing audio
•Still images are taken at the shooting location
•Keeping a shot log
•Lighting

Postproduction

Assembling all images and sound together in a project. Software: Adobe Premiere Pro CS4, Creative Suite, Professional Editing programme.

•Editing the rough cut
•First review
•Editing the first draft
•Editing the titles and credits
•Copyright clearing
•Second review
•Editing the final cut
•Encoding and authoring
•Editing the Online short version for marketing
•Designing DVD cover

Distribution

•Encoding the project in formats ready for online and offline distribution.
•Creating a blog for premiering the video
•Uploading short teaser on online platforms

Production Essential Elements

Images:

the artist(s), their artwork, their studio and immediate environment, places of where their artwork is. All images are genuine and reflecting the natural environment.

Sound:

the artist’s voice, royalty free music and ambient background sound.

Edits:

The integration of original footage and original sound. Selected background music.

Titles:

Names, locations, roles.

NZ Artist Series by Tuatara Pictures CONTACTS

camelia@tuatarapictures.co.nz

Ph: 021 1036811

ian@tuatarapictures.co.nz

Ph: 027 4489509

 

Creative Video Storytelling for Brands. How does it work?

Our top creative minds in the online video industry say that it is storytelling that most engages people these days and that is what we have always done.

We encourage our clients to focus on telling a great story to their audience and highlight how the product or service can improve the lives of their customers. A great story usually emerges when we meet over a coffee and simply have a chat. Cameras are in the background and their presence easily forgotten. The questions are flowing and so are the answers. The connection and passion of the storyteller are the main ingredients that I am looking for in my interviews (chats).

We end up with valuable footage that goes through some strategic planning. Clever questions that we ask dig out a story concerning the problems to be solved while making it entertaining and interesting for the audience.

Here is some advice for those who would like to go ahead with making their own videos.
1. It is better if the interviewer IS the video director to keep the connection alive. Research is important and the more they know your audience, your campaign goals, and your distribution points, the more successful your video will be.
2. He or she will know how to work with the footage and put it in a structure that fits what the audience need to know, to understand and most importantly, how to inspire them to take action. Strategy is a core element that is necessary for a great story.
3. Don't let your core story idea get watered down through the use of too many extra elements in the video. The simpler, the better. Unnecessary animation or after effects can only distract. Use them only if they help with understanding a concept. Make sure your brand (logo) is discreetly visible during the video. Use the full size logo only at the beginning and at the end.
4. Try to isolate one idea and communicate it clearly. In order to be effective the video has to address only one of your target audiences at a time.
This will help brands figure out the most compelling way to tell an engaging, clearly defined, shareable story across digital platforms.

We are approaching the last third of 2013, and have added some exciting developments to our online video advertising business that promise to deliver a better marketing experience for businesses and consumers alike.

Any questions about storytelling or about Tuatara’s video structure? Let us know in the comments!

Note: In my bio video, I introduce you to a short history of advertising. Because it was created for live presentations, is is longer than the videos made for online viewing.